RadHaus.SolutionsMarketing Automation | Solutions Architecture | Consulting | Content | Training
Five KPIs to live by
Many organizations struggle to measure performance in their marketing. The availability of increasingly sophisticated tools allows us to generate actual, measurable results in marketing spend as opposed to merely relying on art and luck.
In recent years, as technology has made it easier and easier, we as consumers have become inundated with marketing messages. We’re drowning in emails and online ads, ensnared in a widening variety of attempts to use our personal preferences to sell us more crap we don’t need, being delivered increasingly strident messaging on every topic under the sun — all because somewhere along the way, marketers decided that it was OK to assume we wanted those messages. GDPR changes all that.
Integrations: out of the box, or custom?
Almost inevitably, a strategic integration is part of a streamlined marketing automation solution. For some organizations, an out of the box solution will be good enough. As they grow in sophistication, they require deeper custom integrations and more robust communication between platforms.