Categories
Blog

Facebook ads and self-testing

Because business has slowed down a bit, I thought I would try something new: a Facebook ad. In minutes, I had already hit my clickthrough limit, but none of those clicks resulted in sales (at least not so far).

It’s interesting, being my own guinea pig. As I test methods on my own site, I can share what I’ve learned with my clients. “If at first you don’t succeed…” is a phrase by which all marketing lives, I think, but these days it’s important to have fewer failures. We want to spend client marketing dollars as efficiently as possible.

Part of the problem is that everyone is so VERY cost-conscious these days that they’re looking for free solutions for everything, including marketing. There’s lots of free stuff out there, but it takes knowledge and experience — not to mention a great deal of time — to really make it work for you.

I’d love to hear from readers about their experiences testing their own methods on themselves.

By Rebekkah Hilgraves

*RadHaus Solutions*: ActiveCampaign Certified Consultant. Marketo Certified Expert. Solutions Architect. Marketing automation implementation, integration, best practices, governance. Marketing automation, with a heavy dose of nerd. http://radhaus.solutions

*RadHaus Studio*: Broadcast and recording engineer, media production manager, cable monkey, marketing dork, project manager, chief cook and bottle-washer. http://radhaus.studio

A seasoned trainer, marketer, web producer and front-end developer, solutions architect, writer, consultant, broadcaster, recording engineer, and public speaker, I've worked in eLearning, Instructional Design, CMS, Marketing Automation and CRM (especially Marketo, ActiveCampaign, and SimplyCast), content delivery and management, taxonomy, SEO, media production and technical support. I bring a unique blend of experience and expertise.

Through RadHaus (formerly SheTech and Company), and in partnership with ELK // Obscura Media, and Prove digital marketing agencies, I have supported enterprise clients in marketing automation implementation and operations, digital marketing and data strategies. I help design and operationalize custom integrated marketing programs for businesses, working with audience/user group segmentation, SEO, web analytics, design and UX best practices, multimedia, social media and other strategic web design and delivery mechanisms. I also do hands-on media production and arts marketing, allowing me to remain involved in the arts.

As part of Marketo's education team, I managed the production and publication of eLearning modules, and was a key member of the LMS implementation and certification development teams.

A consultant on the Web Operations team for OppenheimerFunds in New York, I offered technical, production, and strategy support on a major web site redesign project.

As Managing Editor for an online news magazine published by NetQoS, I supervised and managed the migration of the site from a legacy content management system to a .NET-based commercial system. I maintained the site and the content, updating the magazine with new content from industry analysts and technical experts on a weekly basis.

My earliest foray into both technology and training was as a software trainer for logistics company Cheetah Software Systems, helping create an implementation and training practice standard for the company, and building their user documentation.