venn_strategyOur approach makes sure we stay aligned with your business goals.

Our specialists use a methodology that begins with establishing your Strategy, developing and perfecting the Design of your campaign and components, followed by Implementation. We continuously validate our work with multiple Analytics techniques to deliver optimal results, and finally, we collaborate with you on your ongoing Governance.

Strategy »

A clearly defined Strategy is critical to your campaign’s business alignment and ongoing success. That means completely understanding your needs and drivers–we spend time with you and your stakeholders so you can share strategic business goals, desired outcomes, audience segments and delivery strategies.

We combine your challenges and opportunities with our best practices and experience to craft a solution that’s unique to your business. This is the roadmap for your campaign and defines the elements and resources required for success.

Design »

We detail the individual campaign elements and provide editorial, design and development resources while ensuring that we maintain a holistic view across all the components of the campaign. We work to make sure each team is aware of what any revisions or changes to ensure the campaign remains consistent and aligned and preview and test components with you and test users to optimize messages, usability and design.

Implementation »

When it’s time to launch we work with your teams and integrate the completed components and assets with your in-house systems and external providers, and run through the campaign as planned, including knowledge transfer facilitation and initiating a program of measurements and analysis to gauge effectiveness and impact.

Analytics »

We assess metrics and perform analytics on the campaign, but much more, we view analytics of our ongoing work throughout the process for key feedback that allows us to ensure that it meets the strategic vision that we defined at the start of the project. This best practice of continual assessment and improvement is a critical success factor for effective campaigns.

Governance »

The campaign is live! Now what? There is no substitute for post-launch Governance – the organizational structures, roles and processes by which you maintain focus on your campaign’s ongoing relevance, quality and value. We help you plan for Governance by establishing needs and identifying resources throughout every phase of our work. Post-launch, you’ll be prepared to manage your campaign through defined metrics and results, and the data will be used to fine-tune elements of the campaign, as necessary. You’ll track changing priorities for the business, and identify and act on any impact on the campaign.

By Rebekkah Hilgraves

*RadHaus Solutions*: ActiveCampaign Certified Consultant. Marketo Certified Expert. Solutions Architect. Marketing automation implementation, integration, best practices, governance. Marketing automation, with a heavy dose of nerd.

*RadHaus Studio*: Broadcast and recording engineer, media production manager, cable monkey, marketing dork, project manager, chief cook and bottle-washer.

A seasoned trainer, marketer, web producer and front-end developer, solutions architect, writer, consultant, broadcaster, recording engineer, and public speaker, I've worked in eLearning, Instructional Design, CMS, Marketing Automation and CRM (especially Marketo, ActiveCampaign, and SimplyCast), content delivery and management, taxonomy, SEO, media production and technical support. I bring a unique blend of experience and expertise.

Through RadHaus (formerly SheTech and Company), and in partnership with ELK // Obscura Media, and Prove digital marketing agencies, I have supported enterprise clients in marketing automation implementation and operations, digital marketing and data strategies. I help design and operationalize custom integrated marketing programs for businesses, working with audience/user group segmentation, SEO, web analytics, design and UX best practices, multimedia, social media and other strategic web design and delivery mechanisms. I also do hands-on media production and arts marketing, allowing me to remain involved in the arts.

As part of Marketo's education team, I managed the production and publication of eLearning modules, and was a key member of the LMS implementation and certification development teams.

A consultant on the Web Operations team for OppenheimerFunds in New York, I offered technical, production, and strategy support on a major web site redesign project.

As Managing Editor for an online news magazine published by NetQoS, I supervised and managed the migration of the site from a legacy content management system to a .NET-based commercial system. I maintained the site and the content, updating the magazine with new content from industry analysts and technical experts on a weekly basis.

My earliest foray into both technology and training was as a software trainer for logistics company Cheetah Software Systems, helping create an implementation and training practice standard for the company, and building their user documentation.