the amazing power of social media

Flickr-Yahoo logoIn the last week I have begun researching a topic for a new book with David Busch, along the lines of the last two, this time with a great and, to me, relevant spin: Flickr; specifically, how to promote your photography using Flickr.

Facebook logoThese days, social media platforms are nearly as prolific as video games, and in the Game of Social Media, a few are inevitably rising to the top. Flickr and Facebook currently reign in their respective niches, even while users continue to spread their presence out among multiple platforms. As a result, and as the technology has made such a thing possible, users have demanded–and developers have responded with–ways to connect all these many media. Particularly because many of these platforms have evolved into very specialized sites, it is useful to be able to connect them in order to take advantage of one’s not-always-overlapping circle of contacts across the sites.

Flickr, which began life as a simple photo-sharing site, was taken over by Yahoo! along the way, bringing that company’s considerable resources to bear on what was already a rapidly growing medium (Yahoo definitely knew a good thing when they saw one!). Given that Yahoo is one of the highest ranking search engine platforms (second only to Google, at least at last check–I think Bing is giving everyone a run for their money, but Google still dominates that field), Flickr’s new gardener helped grow it to enormous proportions very quickly, and users were suddenly finding their images propagated all over the globe. With Yahoo’s enormous development team, Flickr quickly expanded to offer features and functions useful not only to amateur snapshot photographers interested in sharing photos with friends and family, but suddenly “prosumers” and professional photographers were finding a great new home for sharing, studying and promoting images as well.

Meanwhile, Facebook’s supremacy (now acknowledged by MySpace in recent news–MySpace is putting a positive spin on it, but they have definitely taken a step in a different direction) means that millions of users around the globe, in all walks of life, are connected through its good offices. And because it has worked very hard to make itself relevant for both personal and professional use, it seems natural for Flickr and Facebook to be friends… and so they are!

Both platforms offer methods whereby developers can contribute applications (“Apps”, in modern near-geekspeak), expanding them for all sorts of fun uses from idle games to click professional extensions, and several smart developers have created apps on both sides that connect the two. We’ll be exploring and writing about them in the upcoming book and sharing some of our findings here as well–not to mention installing the live applications ourselves to see how they work in real life!

Get connected, stay tuned!

Find SheTech on Facebook and Flickr, too!

By Rebekkah Hilgraves

*RadHaus Solutions*: ActiveCampaign Certified Consultant. Marketo Certified Expert. Solutions Architect. Marketing automation implementation, integration, best practices, governance. Marketing automation, with a heavy dose of nerd.

*RadHaus Studio*: Broadcast and recording engineer, media production manager, cable monkey, marketing dork, project manager, chief cook and bottle-washer.

A seasoned trainer, marketer, web producer and front-end developer, solutions architect, writer, consultant, broadcaster, recording engineer, and public speaker, I've worked in eLearning, Instructional Design, CMS, Marketing Automation and CRM (especially Marketo, ActiveCampaign, and SimplyCast), content delivery and management, taxonomy, SEO, media production and technical support. I bring a unique blend of experience and expertise.

Through RadHaus (formerly SheTech and Company), and in partnership with ELK // Obscura Media, and Prove digital marketing agencies, I have supported enterprise clients in marketing automation implementation and operations, digital marketing and data strategies. I help design and operationalize custom integrated marketing programs for businesses, working with audience/user group segmentation, SEO, web analytics, design and UX best practices, multimedia, social media and other strategic web design and delivery mechanisms. I also do hands-on media production and arts marketing, allowing me to remain involved in the arts.

As part of Marketo's education team, I managed the production and publication of eLearning modules, and was a key member of the LMS implementation and certification development teams.

A consultant on the Web Operations team for OppenheimerFunds in New York, I offered technical, production, and strategy support on a major web site redesign project.

As Managing Editor for an online news magazine published by NetQoS, I supervised and managed the migration of the site from a legacy content management system to a .NET-based commercial system. I maintained the site and the content, updating the magazine with new content from industry analysts and technical experts on a weekly basis.

My earliest foray into both technology and training was as a software trainer for logistics company Cheetah Software Systems, helping create an implementation and training practice standard for the company, and building their user documentation.