Over the last couple of weeks, we have been rather insanely busy with a new-and-improved business model for SheTech, a new-and-improved web site (still in development, so bear with us!), and a ton of related details.

It has been a great privilege to work with this crackerjack team we’ve managed to assemble–and I’m not just saying that. For some reason, some truly world-class talent have decided that this little agency is worth their time and attention. This is both invigorating and humbling.

The planning process for SheTech 2011 is fast-paced because it’s so important that we get this going sooner than later; it’s exciting; it’s exhilarating. The coolest part to me is looking around, totally trusting the team to play together really well. We kick ideas around and some great stuff comes up. Where one person lacks a skill or an idea, another more than fills the gap.

Not only are we doing this for ourselves (“eating our own dog food”) in the context of making vast improvements to SheTech and Company, our clients are already beginning to benefit from this richness of creativity as well. We’ve had planning sessions for clients, where some really amazing and innovative ideas have resulted. Man, do I feel lucky to be surrounded by such talented people!

We’re doing this for ourselves. But mostly, we’re doing this for each other.

We’re doing this for our clients.

And their clients.

And their communities.

Man, do I feel lucky.

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