RadHaus Solutions

Marketing, Websites, Media Production

  • Five KPIs to live by

    Many organizations struggle to measure performance in their marketing. The availability of increasingly sophisticated tools allows us to generate actual, measurable results in marketing spend as opposed to merely relying on art and luck.

  • The Evolution of the Sales Funnel

    As technology and techniques have improved over the years, the concept of a customer lifecycle has evolved over and over again, moving from the “spray and pray” funnel method, through a relationship model, to a continuum of engagement and re-engagement. Modern marketing and sales organizations have become successful because they understand the value of true…

  • Why Marketing Automation is a lot, but not everything

    Marketing automation can’t work in a vacuum. The success of our last three major engagements have been not only centered around marketing automation, whether Marketo or ActiveCampaign or other platforms; they all also required a great deal of work with sales, with IT and, believe it or not, accounting, HR, and legal teams (especially during…