As a former member of Marketo‘s Education team, and a Marketo Certified Expert since 2012, I bring deep expertise on the Marketo platform, marketing strategy and operations, best practices, data management, business process flow, governance, and more. With a strong background in Salesforce.com as well, I work closely with both operations and IT teams to ensure your Marketo platform (and Salesforce.com, if the platforms are synced) is being used as efficiently and effectively as possible.
And because Marketo is largely an enterprise-level marketing automation platform, I also work with a number of other, smaller marketing automation platforms to help deliver exactly the level of automation and engagement that your business needs. Solutions include:
ActiveCampaign: a feature-rich mid-level automation system that delivers responsive email design, flexible forms, excellent analytics, and a wide range of integrations into other data systems such as Salesforce.com, Zoho, ZenDesk and many others (nearly 200!); it’s also expandable via PieSync and Zapier into other platforms as well.
SimplyCast: another outstanding feature-rich automation system that delivers an all-in-one solution for emails, landing pages, forms, automations, and much more. With flexible pricing and integrations into a wide array of external solutions, SimplyCast is a one-stop platform for your marketing and sales force automation needs.
There are lots of others, too, including ExacTarget (now “Marketing Cloud”), Eloqua, ActOn, Ontraport and more!