SheTech and Company offers a wide array of services. Our detailed methodology helps you jumpstart your marketing program with much more than a simple web site or social media account. We help you develop a marketing strategy that addresses today’s needs with an eye to your future, designing programs that evolve as you do–and your market does. Our approach keeps us aligned with your business goals. Our methodology begins with establishing your Strategy, developing and perfecting the Design of your campaign and its components, followed by well-executed campaign Implementation. We don’t stop there: we continuously validate our work with multiple Analytics techniques ensuring optimal results. Finally, we consult with you on an ongoing Governance strategy, to ensure that your campaign efforts stay on target.
Full, custom web site designs- Marketing automation: Email campaigns with landing pages (Rebekkah Hilgraves, aka “SheTech”, is a Marketo Certified Expert. Are you implementing Marketo in your company? Contact us for help!)
- Campaign microsites
- Podcasting, webinars, branded web conferencing
- User experience tested and balanced with SEO
- Usability testing
- ADA Accessibility testing
- All instrumented with analytics to measure and monitor campaign performance
- Mobile-optimized pages and/or sites
- QR codes connecting print, mobile and web channels
- Mobile membership/club cards
- Incoming traffic monitored/sourced
- Location-specific content and incentives based on audience analysis and segmentation
- Research optimal SEO terms and phrases
- Optimize content for search engine performance while remaining in context and human readable
- Monitor search engine performance in continual improvement process
- Develop a social media strategy that is consistent with overall marketing goals
- Help craft social media governance policy
- Research social media usage across industry verticals
- Guide your team in operationalizing your Social Media Program:
- Educate internal teams in social media maintenance and response strategies
- Help create publication calendars
- Implement social media accounts and customizations
- Monitor internal and audience participation
- Logo design
- Product branding
- Brand/sub-brand strategies
- Testing
- Management
- Change Management and messaging
- Integrated, permission-based programs available as a service or as an in-house solution, including:
- Mobile Text Messaging
- Dynamic Content Messaging
- Event Reminders
- Multi-Lingual/Multi-Byte Messaging
- Dashboard Reporting
- Sub-Mailing Segmentation
- List Management & Subscription Center
- Content Analysis-Spam Scoring Module
- Bounce and Response Handling
- Integrated, permission-based programs available as a service or as an in-house solution, including:
- Full audio production
- Professional voice-over and on-camera artists
- Full video production
- Full scale TV/video production crew and CGI design team
- Online video/Flash, TV commercials, training, on-demand
- Unified messaging and design
- Audience segment research and optimization
- Response testing and analysis
- Pre-, mid- and post-launch analysis
- Source performance analysis
- Continual campaign optimization process
- Consistent messaging, unified designs
- Optimized for specific media
- Brochures and rack cards
- Whitepapers
- Presentation books
- Direct mail
- Displays
Specialty items increase awareness and brand recognition
- Clothing
- Jewelry
- Pens
- Mugs
- Awards/plaques
- Folders
- Banners
- Tradeshow displays
- Etc.
SheTech and Company provides a number of other important business solutions:
- Training Development and Delivery
- Content Management Systems (CMS)
- Customer Relationship Management (CRM) strategy and solutions
- Demand Generation strategy and solutions
- Data integrity and interoperability
- eCommerce, shopping carts, inventory control and logistics
- Custom web-based business applications
- Content development, delivery and maintenance, technical content, whitepapers, online content, blogs, etc.
- Hosted (SaaS) and standalone solutions
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