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Why Marketing Automation is a lot, but not everything

colorful graphic illustrating relationships and connections between departments

Marketing automation can't work in a vacuum. The success of our last three major engagements have been not only centered around marketing automation, whether Marketo or ActiveCampaign or other platforms; they all also required a great deal of work with sales, with IT and, believe it or not, accounting, HR, and legal teams (especially during GDPR implementation!).